There are a lot of lonely people on Valentine's Day. Dogs too. We took advantage of this special date to bring them both together in an activation to encourage adoption.
Do you know that puppy that is love at first sight? For us it's your Woof-Woof Mate. On date apps, where the singles are, we created dog profiles from the NGO Patinhas Unidas. We used the characteristics and temperaments of each of them and created specific profiles, just like the human ones. When they look at the profile, people will feel that is their Woof-Woof Mate, and will know how and where to find it.
